Social Media Marketing Specialist

Soni is partnering with a well-established automotive aftermarket company in the Salt Lake City, Utah area to find a Social Media Specialist who lives the enthusiast lifestyle. Trucks, off-road, ATV, motorsport — this one's for you.

The Company

Iconic performance brands, tight-knit team, casual culture, and a division actively growing through acquisitions. Low turnover. People stay because they love it.

The Role

Own social media across multiple performance brands. Manage campaigns, engage enthusiast communities on Facebook, Instagram, TikTok, YouTube, X, and Reddit, support product launches, and represent the brand at events.

You Need

• 2+ years social media management
• Genuine automotive enthusiast background — non-negotiable
• Experience across major platforms including Reddit and enthusiast forums
• Strong communicator with ability to engage technical audiences authentically

Nice to Have

• Multi-brand experience
• Influencer/sponsor coordination
• Deep knowledge of the performance landscape — events, athletes, communities
• Casual culture, low turnover
• Day-one benefits, 401K with match
• Employee discounts on performance products

Must be local to or willing to relocate to SLC area.

Compensation:

$75,000

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.